Let’s talk about Tim Mosely, more famously known as Timbaland. He has been relevant producer of R&B and Hip-Hop music for the past 20 years. He has worked on artist from Alliyah to Missy Elliot to Rick Ross and Jay-Z and continues to be highly sought after. He is known for being the first to have his unique electronic beats being used in R&B and Hip Hop and for manually creating his drum patterns, never using sampled drums.
Although, it doesn’t make the music he produces something you are able to dance to, it is full of energy and differs from the smooth relaxing and laid back instrumentals that everyone was used to in the mid 90’s. Another characteristic that sticks out is that he has the ability to create all of his drum sounds and patterns and programs them into a key bank so that they are easily accessible when he needs to make a quick beat it is already laid out for him on the keyboard. Because he makes his own drum sounds the minute you hear a song come on a radio you can tell that he produced it.
As a listener, I can easily say that Timbaland is one of the producers that inspires me and reminds me that I love music and being able to create these kind of instrumentals, while not being limited by the type of music I create, is something I need to do. As an industry professional, it is same.
The best that I can take with me, is that I have to work hard. If I want to be relevant in the next five years, I have to get extremely serious with the music that I create and the tools that I use. I can’t allow myself to just sit idle or slack off and I have to use most, if not all, of my free time focusing on my craft.
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